Research

This is an example of a music video from the same genre of music this made me believe the video has been created for an identical audience to that of which my video will to created for. Although from my research I discovered that pop rock music has'nt normally got a specific auidence group to target as its quiet generic just as conventional pop music is generic meaning most person generally enjoy it so maintaining simular attributes to other videos from bands and acts in this genre should ensure our video satisfies the blanet specifications of pop rock.

This video consists of cheerful settings and dance screens that support the beat of the song, The artists and actors have all been given suitable costumes for the scenarios. This particular video does not narrate an actual story or give a message but instead conveys a jubilent feeling of expressive dance. The director uses a variety of shots but the most common shot in the video is the wide shot focusing on the dancers in the video, There are a few close up shots of the artist showing the lip sync which is a technique we will be using in our video. As we have found it isnt neccessary to have a total lip sync video as it becomes difficult to narrate us story its far more beneficial to have the verses narrated by our story and then have the band lip sync during the chrous segments of the song.