Email to Sony music

I emailed the record company and the band the created the original song to ask for permission to use the music in my work and also to inform them that I will be giving full acknowledgement that the music is not mine.

Storyboard for digipak

Plan for my album digipak made on the computer at school.

shooting plan

These are my storyboards where we planned out as a group what shots we need to do and in what order to do them. We also listed out how many seconds each clip would be filmed so that i knew that it would all fit in with the song and the various camera angles we used were also listed on this storyboard.

iMovie tuturials

These tutorials where useful in order to enhance my understanding of the software I was using to make the video, through watching these i learnt different techniques and managed to resolve the majority of my issues with the software.

Location in zoo 1

We did most of the narrative scenes in the music video in the London zoo found in regents park and a few shots were even within some of the animal enclosures at the zoo. We found this location to be suitable to portray a romantic day out or date for a young couple, using the antique filter on the video for the couples scenes made the date seem like a flashback this was the exact effect we wanted to potray in the video.

Outfit Options 2

girl in couple outfit

Outfit Options 3

 boy in couple outfit

Band member 2 outfit

Outfits Options

Band member 1 Outfit Ideas

This would be the outfit in the band go with a formal dress code rather than the informal outfit below. The formal outfit consists of the formal shirt and trousers then the v-neck jumper on top. The informal outfit below consists of a printed t-shirt and then a simple pair of denim jeans.

We decided to go with the formal look in order to connect more with our audience which we found to be the middle aged males and females so the more formal sophisticated look would appeal more to their tastes.

Research

This is an example of a music video from the same genre of music this made me believe the video has been created for an identical audience to that of which my video will to created for. Although from my research I discovered that pop rock music has'nt normally got a specific auidence group to target as its quiet generic just as conventional pop music is generic meaning most person generally enjoy it so maintaining simular attributes to other videos from bands and acts in this genre should ensure our video satisfies the blanet specifications of pop rock.

This video consists of cheerful settings and dance screens that support the beat of the song, The artists and actors have all been given suitable costumes for the scenarios. This particular video does not narrate an actual story or give a message but instead conveys a jubilent feeling of expressive dance. The director uses a variety of shots but the most common shot in the video is the wide shot focusing on the dancers in the video, There are a few close up shots of the artist showing the lip sync which is a technique we will be using in our video. As we have found it isnt neccessary to have a total lip sync video as it becomes difficult to narrate us story its far more beneficial to have the verses narrated by our story and then have the band lip sync during the chrous segments of the song.

Research On Outfits

Take That normally wear more formal outfits than One Direction and other bands that target people of the younger generation, this is because they target the more mature audience of middle aged women and mature adults so in order to relate to them them must wear more age appropriate outfits to appeal to the more mature audience. The band in our video would have a similar auidence as Take That so I as a group decided to dress the band in formal outlifts but we decided to give them individuality simular to that of One direction who never really wear identical outfits allowing the audience to pick a band member they relate to the most.

Research On Outfits

In order to keep our video within the conventions of the genre I have looked at more than one other bands work to determine the style of of group such as clothing, performance techinques and also the genre social genre they may fall into eg. punk, rock or hipster.

One Direction are a pop group we can tell this from their outfits there are always conforming to current trends in fashion. They know their target audience is commonly young girls and young adults so in order to relate to their audience they wear similar outfits to their audience.

Location1

The majority of the scenes in our video were filmed here at the london zoo in london regents park. Ideally we would have taken mor than one day of filming to get the best possible shoots but due to the costs of entry it worked out better to shoot the whole zoo date scenes in one day.

London Zoo Weather for filming

 We will begin the filming on the 29th of october starting with our shoot in london. In order to ensure the mise en scene of our video is inkeeping with the planning I have checked the weather focus and found the most appropriate day for filming the setting as its best for our video. We need to show a romantic day out for a young couple so We as a group decided against filming in the rain and instead waited for a cloudy day which makes for a better scenario. Below is a screenshot of the weather forecast for the day we intend to shot.